Obtain and interpret essential information for successful technology introduction and DSM program decision-making.

“Jonathan is professional and competent, technically deep, with a strategic vision — and an ability to translate that vision.”Alecia Ward, LeaderProgram and Business Development Lawrence Berkeley National Laboratory

The success of demand-side management initiatives depends on clearly understanding market data and stakeholder issues and needs. Capturing stakeholder perceptions requires knowing not just what questions to ask but also who to ask and how to frame and pose the questions.

LEI had a strong record of primary and secondary research to tease out essential information that guided successful DSM programs and technology introductions. We excelled in analytical approaches to turn stakeholder and market data into action-oriented recommendations.

These included:

• Obtaining primary data on key internal, regional and national stakeholder insights through interviews, focus groups and assessments
• Performing technology investigations to identify competitive issues and potential implementation challenges and solutions
• Gathering and analyzing stakeholder data, market opportunities, and other information through secondary research methods

Case Study: Lawrence Berkeley National Laboratory

Lawrence Berkeley National Laboratory (LBNL) asked LEI for assistance understanding utility perceptions of the value and benefits of a new research facility and set of capabilities they were preparing to launch. We performed a series of focus groups and telephone interviews and reduced the resulting data into a summary presentation for LBNL management and an advisory committee.

LBNL responded positively to LEI’s findings and used them to refine its outreach to utility industry partners. Lab staff invited LEI to present and discuss its findings in a multi-hour session at the advisory committee’s annual meeting, laying the groundwork for a series of significant client partnerships.

“Jonathan is professional and competent, technically deep, with a strategic vision — and an ability to translate that vision. He is a trusted advisor in a delicate topic area, as well sensitive in ferreting out what questions need to be answered and by whom. I love his work and value his insights.”

Alecia Ward, LeaderProgram and Business Development Lawrence Berkeley National Laboratory